Thanks to Regulatory Action, Scope 3 Emissions Are Getting More Attention. Here’s What Marketers Need to Know

0
5

.article-native-ad {
border-bottom: 1px solid #ddd;
margin: 0 45px;
padding-bottom: 20px;
margin-bottom: 20px;
}
.article-native-ad svg {
color: #ddd;
font-size: 34px;
margin-top: 10px;
}
.article-native-ad p {
line-height:1.5;
padding:0!important;
padding-left: 10px!important;
}
.article-native-ad strong {
font-weight:500;
color:rgb(46,179,178);
}

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience.

While most people likely won’t venture into the weeds on where and how brands and agencies are shrinking their carbon footprints, understanding how emissions are categorized can help marketers avoid unintentional greenwashing.

That’s why we put together this primer on scope 3 emissions, a subset of a company’s overall climate impact—but not directly created by the company itself—that’s getting more attention as regulations on emissions disclosures begin to take shape.

#paywall-subscribe {
margin:0;
padding: 1rem 2.4rem;
}

#paywall-subscribe .holder {
background-color:#eee;
border:15px solid #f2f2f2;
padding:30px;
margin:0 auto!important;
text-align:center;
}

#paywall-subscribe a.underline {
color:#000;
text-decoration:underline;
}

#paywall-subscribe img {
margin-bottom:10px;
width: 140px!important;
height: auto!important;
}

#paywall-subscribe h3 {
font-weight:bold;
font-size:16px;
text-transform:uppercase;
width:80%;
margin:0 auto;
margin-bottom:20px;
text-align:center;
}

#paywall-subscribe h3 span {
display:block;
font-size:14px;
}

#paywall-subscribe h2 {
font-weight:800;
font-size:24px;
text-transform:uppercase;
}

#paywall-subscribe p {
font-size: 16px;
color:#000;
padding: 0;
}

#paywall-subscribe .cta {
margin-top:20px;
margin-bottom:10px;
font-size:14px;
text-transform:capitalize;
color: #fff;
background-color: #E50000;
border:none;
padding:12px 28px;
text-decoration:none;
-webkit-transition: .3s ease;
-moz-transition: .3s ease;
-o-transition: .3s ease;
-ms-transition: .3s ease;
transition: .3s ease;
}

#paywall-subscribe .cta:hover {
color: #fff;
background-color: #181818;
transform: scale(1.02);
}

#paywall-subscribe .already-a-member {
font-size:14px;
}

@media (max-width: 1024px) {
#paywall-subscribe .holder {
border:12px solid #f2f2f2;
padding:25px;
}
#paywall-subscribe img {
width: 120px!important;
}
}

@media (max-width: 768px) {
#paywall-subscribe .holder {
border:10px solid #f2f2f2;
padding:20px;
}
#paywall-subscribe img {
width: 100px!important;
}
#paywall-subscribe h3 {
font-size:14px;
}
#paywall-subscribe h3 span {
font-size:12px;
}
#paywall-subscribe h2 {
font-size:18px;
}
#paywall-subscribe p {
font-size:14px;
}
#paywall-subscribe .cta {
font-size:12px;
padding:10px 24px;
}
#paywall-subscribe .already-a-member {
font-size:11px;
}
}

WORK SMARTER – LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek
Read More