Snapchat tests ads within Snap Stories and will share revenue with creators


Snapchat users might soon start noticing advertisements in between their favorite creators’ Snaps.

According to a Snapchat announcement on Monday, the company is starting to beta test mid-roll ads in Snap Star Stories. While users may not like the advertisements, creators might not mind them. Snapchat will be paying out “a share of the revenue generated from the ads” to creators.

The monetization program is just for Snap Stars, which is the platform’s name for its verified creators. The mid-roll ads will be inserted between Snaps on these creators’ Snap Stories.

It’s always good when online platforms provide creators with additional ways to monetize their content. Snapchat has experimented with various creator revenue streams over the years, such as with its TikTok-competitor Spotlight, which pays users for particularly viral videos. However, this is the first time the company has tested an ad revenue sharing model.

The current beta test is being run with “an early set of U.S. Snap Stars.” Snapchat says it plans to roll the monetization feature out to more creators later this year.