New Cannabis Trade Group Aims to be the ‘Got Milk’ of Weed

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For anyone who’s ever heard that cannabis is a gateway drug, here’s a baby boomer couple willing to confirm those suspicions, but in a way that’s counter to the old war-on-drugs definition.

These distinguished-looking folks, stars of an upcoming campaign from a newly formed cannabis trade group, have found weed use to be an entree to their younger selves. Pot didn’t burn them out—in fact, it revived their romantic life and left them “certainly feeling randier,” per the ad.

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