The Indianapolis 500 is one of the noisiest sporting events on Earth. It combines the high-pitched sound of raw horsepower coming from the 33 engines racing around the 2.5-mile Indianapolis Motor Speedway with the roar of over 300,000 spectators in attendance.
By comparison, the LPGA Tour is one of the quietest sports. Decorum is honored as golfers concentrate on lining up their putts. The spectators offer polite applause after a drive down the fairway or a putt that goes into the cup.
At the 107th Indianapolis 500 on May 28, the two sports will converge as Annika Sorenstam will be a partner with Cusick Motorsports and Dreyer & Reinbold Racing. Stefan Wilson will the driver of the Chevrolet-powered Dallara Indy car in one of the biggest races in the world.
Sorenstam helped create a product known as Fizzy Beez, which will be a sponsor for the team.
Sorenstam is considered the greatest female golfer in the world and holds many LPGA and Ladies European Tour records throughout her 15-year, Hall-of-Fame career. She is still the LPGA’s all-time Money Leader, despite stepping away from professional golf in 2008 to start a family, foundation, and a brand of businesses.
Sorenstam and her husband, Mike McGee, created a ready-to-drink cocktail after they were unhappy with what they saw in the marketplace.
“We are super excited to partner with Don and his team at Cusick Motorsports,” Sorenstam said. “We love their passion for life and the way they approach networking and hospitality through racing. Our drinks are available in Ohio, Tennessee, and Northern Nevada, and we feel this will help our brand recognition as we actively look to secure distribution in other states.”
While Fizzy Beez and Sorenstam may be new to the Cusick Motorsports family, there is a common link tying everything together. Sorenstam is a global brand ambassador for Lohla Sport – Cusick Motorsports’ first official partner, dating back to the 105th Running of the Indianapolis 500 in 2021.
The premium women’s golf-lifestyle clothing brand created by fashionista and longtime Golf Channel and Golfino executive, Lisa O’Hurley, will continue its partnership with Cusick Motorsports in their third attempt at the famed 500-mile race this May. Sorenstam and Lohla Sport will both be present at the PGA Show in Orlando, FL., this week with a special promotional opportunity to attend this year’s Indianapolis 500 through Lohla Sport wholesalers.
“From day one, Cusick Motorsports’ core mission has been to make the racing industry more accessible and create business opportunities for our partners,” said Don Cusick, Founder and CEO of Cusick Motorsports. “To not only build a relationship with a legend like Annika Sorenstam, but to be trusted with supporting Fizzy Beez’ growth means the world to us, and we’re excited to get to work. With the addition of Liberty Group, Kitchen Mart, and the Law Offices of Gerald L. Marcus to our fantastic group of partners, we have a lot to look forward to.”
Fizzy Beez features four sparkling classic cocktails Margarita, Cosmo, Moscow Mule, and Mojito, all vodka-based and made with real fruit juice, all natural, gluten free and kosher ingredients. Sweetened with organic honey, Fizzy Beez got its name because Sorenstam is considered a ‘busy bee’.
Fizzy Beez is a female-owned company as Sorenstam met her partner, Kathy Johanson playing pickle ball in Lake Tahoe. They are committed to creating great tasting cocktails with clean ingredients, but also to giving back to nonprofit organizations who take care of bees which are so important to our ecosystem. Through their “Fizzy Beez Promise,” Fizzy Beez donates 100 percent of the net proceeds from online merchandise sales to support local beekeepers and honey farmers in the communities where their drinks are sold.
Fizzy Beez along with Liberty Group, Kitchen Mart and the Law Offices of Gerald L. Marcus will be present on the No. 24 Dreyer & Reinbold Racing Cusick Motorsports Chevrolet, with existing partners including co-primary partner CareKeepers; Sierra Pacific Windows and Sierra Pacific Industries; CarBlip; 181 Fremont Residences, a Jay Paul Company; Romak Iron Works; Agromin; Mosaic Animal Care Group; The Thermal Club and Mr. and Mrs. James Lowes.