Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation
3 min read – In an era of evolving consumer preferences and economic uncertainties, the beverage industry stands as a vibrant reflection of changing trends and shifting priorities. Despite the challenges posed by inflation and the cost-of-living crisis, a dichotomy has emerged in consumer behavior, where individuals untouched by the crisis continue to indulge in their favorite beverages, while those directly affected pivot towards more affordable luxuries, such as a bottle of something special. This intriguing juxtaposition highlights the resilient nature of consumers and…
