Kelley Blue Book: The 2023 Toyota Prius vs. the Kia Niro Hybrid: How do they compare?

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The Kia Niro and Toyota Prius were both redesigned from the ground up for 2023, and came out looking dramatically better as a result. The Niro got ultra-modern looks with its cool contrast-color aero blades and dramatically updated cabin. The Prius, once known for its dowdy look, got sexy with a sleek new body.

But, at heart, both cars are attractive because they’re practical hybrids. Let’s see how they stack up. A quick note: Both are also available as plug-in hybrids, and the Niro as a pure electric car. This comparison…

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